It would appear the McDonalds has joined the challenge to discover what coffee-selling establishment can up with the dumbest example of someone waking up after drinking coffee!
Burger King starts out with the relatively realistic ad were a steel worker gets some help from a hyper-active King (of all Burgers?) to finish riviting a girder. Yay.
Dunkin' Donuts has an entire line of ridiculous "bring yourself back" ads. One has a guy finally getting a joke told hours earlier. Another one has a guy trying to order his breakfast coffee from a trash can before realizing that the drive through is a little further up the driveway.
But, finally, we have McDonalds making up for lost time by running an ad were some guy managed to go 10 years without realizing he was married, until McDonald's coffee made him awake enough to finally comprehend that he was married. But it's OK, "because she's cute." And all without having to spill any coffee on his lap! (You knew it was coming.)